In today's gadget & internet obsessed society, your small business local online presence need to accurately display as many of your services in easy to find, visually appealing style and keep your clients engaged. The natural progression of technology is moving at lightspeed and keeping up with the changes can be a full time job all by itself.
Where Do Most Companies Spend Their Marketing Dollars?
Companies are used to spending marketing dollars on things that they can see, feel and touch. The higher value placed on vehicle signage, or wraps, paper literature, t shirts, and other physical items is an absolute necessity, but... All of these forms of marketing should be secondary to the "VALUE" you place on your website to give new clients an easy way to access your contact info, and gain access to more information and services that they did not know your company provides. Below are some P.O.N.D.S. members with great websites that match their company's professional marketing images.
What Does Your Current Website Say About Your Business?
If your website ranks poorly in search results, your influx of new contacting or calling customers diminishes drastically. The same can be said for websites that may rank well in their local markets, but are outdated, uninteresting, unengaging, or not optimized to function on the gadgets and devices that people are using today to make their lives easier. If your website doesn't make those searching for your services lives easier and more engaging, your conversion rate decreases and they move on to the next website or contractor. The truth is, they will do that anyway! Your website needs to have an impact on them so when they find you in a different keyword search, again, and again, and again, they are convinced you're the right fit for their needs.
When Was The Last Time You Visited Your Own Website? What device did you use?
We recommend you try it on all devices available to you! The experience you have is the experience your clients have. Did you have to zoom in and out? How easy were the links to click on, can you contact your business easily or do you need to search for your contact info? Take the test yourself and then decide if you need an upgrade.
Now Take The Online Ranking Test
So assuming you have gone through your own website at this point. Where is your company ranking positions online? This is the ultimate equalizer when talking about attracting those new clients looking for your services. Click on the logos above to search each of the search engines, don't just search for your company name, search for the service keywords and phrases people might search to find the services you offer in your local market. If you were a pond contractor, here are some examples of what potential clients may search for.
- pond maintenance company near me
- pond repair contractors in "town" "ST"
- pond cleaning company in "county" "ST"
- Koi pond installation contractor near me
- And so on...
Where do you show up online in searches? How many times on each page? When you clicked on the links did you end up on the page of information you searched for, or did you land on your home page? Does your website compete with your competition, or are you out of their league?